Wednesday, January 28, 2015

Shame on the New York Times


As a retired journalist, I’ve worked for some pretty cheesy publications in my time. Like Precis, which offered free articles to magazine and newspaper editors—all the articles containing plugs for our sponsors.
   But I was appalled by the free publicity the Times gave to The Week magazine the other day. The PR person who placed the story deserves a huge raise. And the Times deserves an enormous raspberry.
  The Week is an ever-so-shallow substitute for a solid news source. And yet the Times article was fulsome in its praise of this second-rate publication. Not one word of criticism.
  Read it—and be appalled at the crap that the Times will publish these days…

The Week Magazine’s Subscriber Base Grows
By CHRISTINE HAUGHNEYDEC. 14, 2014
Photo
Description: http://static01.nyt.com/images/2014/12/15/business/theweek/theweek-master180.jpg
While many people treat the holidays as the perfect time to give the latest iPhone or video game, some gift givers are opting for a more traditional present this year: a subscription to the print magazine The Week.
The magazine, which includes a roundup of news, has been so successful at persuading its subscribers to give the magazine to friends and relatives that gift subscriptions have become a major driver of its total circulation.
In fact, 110,000 subscribers bought 165,000 subscriptions in 2014, said the magazine’s spokeswoman, Renee Rossi. That is more than a quarter of the magazine’s total circulation of 579,291, according to data tracked by the Alliance for Audited Media.
Ms. Rossi said the magazine has increased its number of gift subscriptions 35 percent during the last five years while it raised its subscription price 30 percent. And gift subscriptions, which cost from $40 to $60, have helped the magazine’s overall circulation growth, which has increased 12 percent, to 579,291 this year from 515,066 in 2010.
Sara O’Connor, executive vice president for The Week’s consumer marketing, said the magazine had aggressively tried to “make our subscribers our advocates” through gift subscriptions. She says The Week tries to get subscribers to give the magazine for Mother’s Day, Father’s Day, graduation as well as the holidays.
Enthusiasts include Tina Brown, the journalist and magazine editor, whose husband Harry Evans was involved with the early introduction of the United States edition of The Week. She was preparing on Friday to order six gift subscriptions for friends in Delhi, where she is preparing for her Women in the World conference.
“I often give The Week at Christmas because it’s sort of brain sex,” Ms. Brown said. “It’s sort of snack-size cerebral entertainment. I’ve given it to media friends. I’ve given it to overseas friends. I’ve given it to expatriate friends. I’ve given it to family.”
It is not just the media elite who are keeping subscription numbers strong. Ed Hartman, a retired financial planner from Moraga, Calif., said he and his wife give their daughters and their families a subscription every year for the holidays. They have also given trial subscriptions to three neighbors, who have since become subscribers. Mr. Hartman does not subscribe to any other magazines or newspapers.
“It at least lets us know what is going on in the world,” he said.
It is also the kind of gift that seems to fit the political views of a range of relatives. Julie Marsili, an advertising executive from Troy, Mich., plans this holiday to give the subscription to her sister, parents and in-laws despite their varied political views.
“It’s a requested gift now,” Ms. Marsili said. “They show so many different perspectives and points




Thursday, January 22, 2015

A Report on a New Biography of Beethoven

A Splendid New Book on Beethoven

By Warren Boroson

Mozart, someone said, wrote music like an angel.
“But Beethoven,” commented a young man whose opinion I respect, “is…God.”
    Now, I don’t believe for a minute that Beethoven separated the heavens from the earth or fashioned a woman from Adam’s rib or parted the Red Sea at just the right time, but I, too, am frankly in awe of him. No one wrote music more thrilling, more exciting, more beautiful.
     As for Beethoven versus Shakespeare as the greatest artist ever,  I listen to a lot more Beethoven than I read Shakespeare--including the sonnets.
   When the car radio is playing something by Beethoven and I’ve arrived at my destination, I hesitate to switch off the ignition and leave.
    I love that episode in a recent Beethoven biography: A winter’s day dawns in Boston and it’s not quite as frigid and snowy, so someone opens a window and – to celebrate — and plays the Ninth Symphony at full blast.
    And I think that E.M. Forster was wrong: Beethoven’s Ninth Symphony and not his Fifth is “the most sublime noise that has ever penetrated the human ear.”
      Franz Liszt once said, of Chopin, that he came from another planet. So did Beethoven — although a very different planet from Chopin’s. (I love Chopin, too.)
    Every year, WQXR holds its Classical Countdown, asking listeners to vote for their favorite pieces of music. I always check the ratings, to make sure that Beethoven dominates the top ten — and that his Ninth symphony is Number One. Just to make sure that God’s in His heaven and all’s right in the world.
    A new biography of Beethoven – Beethoven: Triumph and Tragedy by Jan Swafford -- is just the ticket for a cold, listless winter day. A pleasure to read, informative as all get-out. The author seems to know almost everything worth knowing about Beethoven the man as well as Beethoven the composer. Example: Where is the ear trumpet that Beethoven, going deaf, used? Answer:  Missing.
       Some notes from this marvelous book:

He wasn’t good at arithmetic. “…if he needed to multiply 62 by 50, he did it by writing 62 in a column 50 times and adding it up.”

His favorite opera: Mozart’s Magic Flute. He called his hated sister-in-law the evil Queen of the Night; he called his rather despicable friend Anton Schindler “Papageno”-- after the foolish birdcatcher in Magic Flute. (Schindler wrote the first major Beethoven biography, “a work of the most remarkable mendacity….”)

He knew his worth as a composer. “He appeared to be devoid of doubts about himself.”

He was an angry man. Among other objects of his anger: Vienna, where he lived for many years. “From the Emperor to the bootblack, all the Viennese are worthless.” He also had unkind words for Jews and for Italians – typical of people at the time. (Chopin also had unkind words about Jews.) Writes the author: “…in the end, there is no indication that Beethoven had any more animus toward Jews than he had to the aristocracy,  to the Viennese, to much of the rest of humanity.”

B. denied learning anything from Haydn, his teacher for a while, but he “emerged a far more sophisticated composer.” Haydn himself would refer to Beethoven as “the Great Mogul”—the Big Shot.

Around 1793, a musician ran into a leading pianist of the day, Gelinek, preparing to take part in a piano duel. His opponent was a young foreigner. “I’ll fix him” said Gelinek. The next day the two met again. “The young fellow must be in league with the devil,” griped Gelinek. “I never heard anybody play like that! … I assure you I’ve never heard even Mozart improvise so admirably. Then he played some of his own compositions, which are marvelous — and he manages difficulties and effects at the keyboard that we never even dreamed of.”
   His listener asked: “What’s his name?”
  “He’s a small, ugly, swarthy young fellow and seems to have a willful dispositiion. His name is Beethoven.”

A man who had heard Bach play said that Beethoven sounded exactly like him.

Eventually Beethoven came to believe that Handel was the greatest composer — his only superior. The greatest living composer? After himself, Cherubini.

Aristocrats treated Beethoven more or less like an equal. They mistakenly assumed that the “van” in his name indicated he came from a noble background. It didn’t.

While counterpoint gave him trouble, he had a special genius for improvisation. Once he improvised for a friend, who lamented that such beautiful music should now be lost forever. “You are mistaken,” said Beethoven, who then played the entire improvisation again, note for note

In 1796, an Italian violinist published an interpretation of the musical keys. C major was “a grandiose, military key, fit to display grand events, serious, majestic.” C minor was “a tragic key,” to display deaths of heroes, for example. D minor was “extremely melancholy and gloomy,” while B flat major was “tender, soft, sweet, effeminate”; E flat major, “a heroic key, extremely majestic, grave and serious…”; A major, “laughing and cheerful.” Whether B. actually studied these descriptions, writes Swafford, they are close to the way he tended to interpret these keys.

For a while he studied with Salieri – who famously did not poison Mozart.  Salieri severely criticized one of B.’s exercises. Later, Salieri complained to B. that he couldn’t get the tune out of his head. “Then, Herr von Salieri,” said Beethoven, “it can’t have been so utterly bad.”

He idolized Goethe –  Goethe reportdly enjoyed B’s music for Egmont. And Shakespeare, someone else said, was “his idol.”

Rodolphe Kreutzer was a violinist whom B. had come to admire, and B. dedicated his A major sonata to him. He didn’t know that Kreutzer didn’t like B’s music and apparently never performed “the work that made his name immortal.” (He told Berlioz that he found the sonata “unintelligible.”)

The third symphony, the Eroica, was originally to be called Bonaparte. When B. learned that Napoleon had made himself emperor, furious, he took the title page of his symphony and tore it up.

While it took a long time for many masterpieces, even those of Beethoven, to be recognized, the third symphony was relatively quickly appreciated. In 1807, a fashionable magazine called it “the greatest, most original, most artistic, and, at the same time, most interesting of all symphonies.” B. himself, before writing his Ninth, said the Third was his favorite symphony.

He was for liberty and fraternity, but not for equality. “Vox populi, vox dei,” he said. “I never believed it.”

He wanted to write a 10th symphony, with no chorus. To create a “new gravitational force,” whatever that meant.
He also wanted to write music for Goethe’s Faust.

When he wrote his opera, Fidelio, censorship was all over the place. There were to be no religious or current political themes. The military had to be treated with respect. A man and a woman could not leave the stage together without a chaperone. Certain words—freedom, equality—were problematic. Not surprisingly, at first the opera was banned. But after minor changes and some string-pulling, the performance went ahead.

B. himself was unhappy with the title, Fidelio, because he preferred Leonora—the actual name of the heroine.

Sometimes the great Beethoven tossed off some  musical monstrosities. One day he heard someone playing one of his hasty compositions. Who wrote that? he asked. Told he was responsible, he said, “Such nonsense by me? Oh, Beethoven what an ass you are!”
(Critics also belittle his “Wellington’s Victory.”)

He wasn’t conventionally religious. Haydn thought he was an atheist; he himself once said that Jesus was only a poor human being and a Jew.
Who was the first critic to truly appreciate Beethoven? None other than Ernst Theodor Amadeus Hoffmann, about whom the opera Tales of Hoffmann was written.

Who was Beethoven’s so-called Immortal Beloved? The author indicates that we may never know the answer

A performance of his Missa solemnis was so bad that “Here could be at least one day in his life when Beethoven was lucky to be deaf.”

Mozart is alleged to have loathed the flute. Beethoven himself wrote: “I cannot bring myself to write for the flute, as this instrument is too limited and imperfect.”

The Fifth Symphony, like the Third, was revolutionary. One composer, who had taught Berlioz, was so excited and upset at the symphony’s conclusion “that when he tried to put on his hat, he could not find his head.”

B. accomplished a miracle during the years 1800-1808. He wrote six symphonies and the Choral Fantasy, four concertos, 11 piano sonatas, nine string quartets, an opera, a mass, a collection of overtures, a variety of immortal chamber music, and “a stream of other works….” Lamented another astonishing musical genius, Franz Schubert, “Who can do anything after Beethoven?”

So, what is the author’s verdict on Beethoven the human being? “Beneath the paranoid, misantrhopic, often unbearable surface, Beethoven was among the most generous of men.”

After his death, souvenir hunters cut off all of the hair on his head. (After Haydn died, his head was detached from his body and spirited off by phrenologists who wanted to study his skull.)

Beethoven’s Heiligenstadt Testament, in which he wrote of his growing deafness, was eventually owned by the soprano Jenny Lind.

A suitable epigraph: “He understood people little and liked them less, yet he lived and worked and exhausted himself to exalt humanity.”

An unanswered question: What helps account for B.’s genius? One tentative answer: His life was so utterly miserable – unrequited love affairs, painful illnesses, scrounging for money, fights with friends and relatives – that he buried himself in his one certain source of pleasure and praise: writing music. And, as he boasted, he was known all over Europe. (Of course, I, too, have had unrequited love affairs, painful illnesses, etc., and have never amounted to anything. Go figure.)


================================================
Hire a lawyer in a group, not a solo. Have someone looking over any lawyer's shoulder. 

Monday, January 12, 2015

Three Letters Asking for Money

 Guess What Came in Today’s Mail?

By Warren Boroson

Three letters arrived today asking for charitable donations.
Now, I  confess that I am not the most charitable of Americans. I grew up during the Depresson, and even today I live in fear of running out of money when I reach age 160 or 180.
So, did I contribute my usual pittance--$25--to any of the three?
First candidate:
USA for UNHCR, the UN Refugee Agency. Seemed deserving, especially with a humanitarian crisis in South Sudan.
So  I Googled USA for UNHCR--and was reminded that there’s an estimable agency in New Jersey that rates charities: Charity Navigator. It gave USA for UNHCR two out of four stars, and a rating of 70.90 out of 100. Not bad.
But Charity Navigator also informed me that a somewhat similar charity, United Nations Foundation, received four out of four stars, and a rating of 98.99. Address: 1800 Massachusetts Avenue, Suite 400, Washington, D.C. 20036.
Next up: Disabled American Veterans. Now, I must admit that here I was prejudiced. I had read, many years ago, that DAV officers had generously given themselves bonuses of millions of dollars. I think that even I had contributed, unknowingly, to their paydays.
OK, what does Charity Navigator think of DAV now? After all, the sins of the fathers should not be visited upon the sons. Maybe the DAV now sits on the right hand of God….
And it turned out that it does. Four stars, a rating of 91.25. A worthy organization.
But certainly not to be confused with Disabled Veterans of America, whose creator was not long ago sentenced to prison for using contributions for himself.
Last up: a solicitation for Susan G. Komen for the Cure, which fights breast cancer. Lots of supermarkets sell its products. Charity Navigator gives it three stars and a rating of 81.96. Not bad.
Still, I was not happy to read that the founder and CEO recently received $560,896, and the president received $606,461.
A similar charity is the National Breast Cancer Foundation, whose president and CEO received a mere $179,839. Four stars and 96.98. Super.
So…where did I sent my $25?
To the obvious place.
Charity Navigator, P.O.Box 6002, Bellmar, N.J. 08099-6002.